While an exact figure could not be disclosed, a program of this magnitude costs the advertiser between $1 and $3 million. Hearst kicks off its “New Century Craftmanship Idea Series” ad campaign with Lincoln in select July and August issues of Hearst titles, as well as with a video series, that features “artisans” who carry through Lincoln’s branded message of craftsmanship and design through their own work.Debuting in print ads in O, The Oprah Magazine, House Beautiful, Harper’s Bazaar, Veranda and Esquire and in videos on these titles’ websites, Jeff Hamill, SVP of sales with Hearst Integrated Media, says, “These are the titles on which we agreed with Lincoln that provided the right kind of audience for the company and for this message.”The print portion of this campaign features chef Richard Blais, jewelry designer Karen Erickson and men’s fashion designer Kevin Stewart. The online video series includes these personalities as well as Max Wolff, director of design with Lincoln. Blais (along with a Lincoln MKX) will be spotlighted in O, The Oprah Magazine and House Beautiful; Erickson is featured with the Lincoln MKZ Hybrid in Harper’s Bazaar and Veranda; and Kevin Stewart will be seen along with the Lincoln MKX in Esquire.The video series is featured only on the titles’ websites, and are not available through Hearst’s apps. Hamill sees this ad campaign, “As a chance for the consumer to get deeper into the ideas behind Lincoln craftsmanship and Lincoln philosophy, which was really the brand driver for Lincoln in terms of this program.” Consumers can enter to win “goods” through featured videos, which Hamill defines as an opportunity to share an “experience” with the selected personality. For example, the individual that wins Stewart’s experience will receive clothing and an invitation to attend an upcoming fashion show. “It’s a perfect example of what we do with corporate sales, provide custom advertising solutions for our best advertisers. In a company of our size, we firmly believe we can bundle our appropriate assets in a very strategic way for any of our large advertisers’ needs,” says Hamill. “The key to good integration is to use each medium to its strength, and not have a one-size fits all approach.”
More about Uscooter Electric Scooter Audi E-Tron Scooter will help you zip from train to office and back 17 Photos 1:27 2020 BMW M340i review: A dash of M makes everything better This scooter will drive itself. It’s weird. Ninebot Companies have started to look past automobiles in an effort to decongest major cities and look for new ways to get humans from point A to point B in a more efficient fashion. One industry that’s received quite a bit of attention is scooters. While it’s easy to recall days of manually powered scooters that may or may not have whacked the back of your ankle, Ninebot has a different idea.China-based Ninebot revealed its latest smart scooter at Innovation in AI-powered Mobility in Beijing this past Friday called the KickScooter T60 and it will actually drive itself to charging station. See? No more whacked ankles. Not only can the scooter pilot itself back to a charging station when it’s time to rejuice, but its cloud-based mechanics can drive it to a user on its own.For example, say a large social event just let out. The company can look at this data and dispatch a flock of KickScooter T60s to the area for people to jump on and ride off. I’m not sure I want to see what a group of these zipping around without a driver looks like, though. The idea is pretty unnerving. Ninebot didn’t explicitly say what kind of technology unlocks the autonomous abilities but it said the scooter uses “vision-based navigation technology.” Obviously, something needs to award the machine the ability to “see” the world around it, whether that’s lidar, radar or something else.Ninebot also took the wraps off two new delivery robots. DeliveryBot S2 is an upgraded version of the S1 that can see the world better via its lidar and also go up and down elevators without help. Meanwhile, DeliveryBot X1 can tackle city infrastructure and even recognize traffic lights and withstand rain. Tags The newest Lime scooters beef up for safety at CES 2019 More From Roadshow 1 2019 Audi Q8 review: Stop worrying and love the roof Comment Share your voice 2019 Audi RS5 Sportback review: Goody two-shoes Now playing: Watch this: Preview • The best folding electric scooter you can buy Car Industry Auto Tech
On Feb. 26, the Baltimore Ceasefire 365 movement was honored during the inaugural Black History Month Community Leaders Awards ceremony, presented by the Governor’s Office on Service and Volunteerism. And on that day I was proud to be an honorary member of Baltimore Ceasefire 365.So, here is the backstory on how I got to be a part of the Ceasefire crew for a day. My friend, Ericka Bridgeford, the group’s co-founder, texted me on Facebook to announce Ceasefire would be among the group’s honored at the Black History Month event at the Banneker-Douglass Museum, in Annapolis. “Wow….Dope!” I replied. “When can I write about this?” Her reply was, “We have one more seat for a guest…and we’re inviting you to attend the awards ceremony. Can you come?”It was my honor.It has been a short, yet remarkable odyssey for the Baltimore Ceasefire movement, an organic answer to the violence, murder and mayhem that has seemingly possessed Baltimore for too many years. After Bridgeford ranted to her son last spring about the skyrocketing murder rate, she reached out to her inner circle, specifically Ogun Gordy and her best friend Letrice Gant (aka Ellen Gee), and the first Ceasefire weekend was birthed in Aug., 2017.Sean Yoes (Courtesy Photo)When AFRO First Edition was on WEAA’s airwaves, we dedicated an hour a week on the show for several weeks, leading up to the first Ceasefire in an effort to help build momentum and spread the word. In less than a year, the movement has garnered accolades from around the world and the nation. And this week, the vital work of Ceasefire 365 was officially honored by the state.“Baltimore Ceasefire 365 is a grassroots peace movement created to raise awareness about the high murder rate in Baltimore City, comfort families of the deceased, and reduce violent deaths in the city. The group makes a simple ask: For Baltimore City to be free of murder for 72 consecutive hours. This simple ask has transformed into ceasefire weekends in Baltimore with much success,” is how Ceasefire’s bio read in the program accompanying the awards ceremony.The awards ceremony this week recognized the incredible, life sustaining work that so many organizations do everyday across our state, typically with little fanfare and too often, few resources (hopefully that will change one day).Organizations like Generosity Global, which helps the homeless population in Baltimore, and Inge Benevolent Ministries, which operates the only shelter in the country exclusively for Muslim women refugees and their children, among the other groups honored, are the bedrock of volunteerism and service in our state.For the Ceasefire crew, getting out on the streets of the city and engaging many of the young men and women, who are most vulnerable to violence and murder is hard, grimy, challenging, joyous and ultimately, life affirming work.It is a never-ending battle against all of the demons that the world outside of Baltimore (and far too many of us within the city) often attempt to define us as; murderous, violent, ignorant, lawless, ruthless, addicted, to name a few. True, we are all of those things. Yet, we are not bound by them, because we are so much more; resilient, loving, fiercely loyal, wise, brilliant, creative, powerful. The good overwhelms the bad, if it wasn’t true, the city wouldn’t be standing.We are “more than conquerors” to quote Romans 8:31-39.When Ceasefire was presented with the award, Gant eloquently spoke for the group. After thanking Van Brooks, with the Governor’s Office on Service and Volunteerism, among others and name checking the Ceasefire crew, Gant ended her short speech with what has become the Baltimore Ceasefire mantra.“Don’t let anybody tell you what Baltimore can’t do.”Sean Yoes is the AFRO’s Baltimore editor and host and executive producer of the AFRO First Edition video podcast, which airs Monday and Friday on the AFRO’s Facebook page.