While an exact figure could not be disclosed, a program of this magnitude costs the advertiser between $1 and $3 million. Hearst kicks off its “New Century Craftmanship Idea Series” ad campaign with Lincoln in select July and August issues of Hearst titles, as well as with a video series, that features “artisans” who carry through Lincoln’s branded message of craftsmanship and design through their own work.Debuting in print ads in O, The Oprah Magazine, House Beautiful, Harper’s Bazaar, Veranda and Esquire and in videos on these titles’ websites, Jeff Hamill, SVP of sales with Hearst Integrated Media, says, “These are the titles on which we agreed with Lincoln that provided the right kind of audience for the company and for this message.”The print portion of this campaign features chef Richard Blais, jewelry designer Karen Erickson and men’s fashion designer Kevin Stewart. The online video series includes these personalities as well as Max Wolff, director of design with Lincoln. Blais (along with a Lincoln MKX) will be spotlighted in O, The Oprah Magazine and House Beautiful; Erickson is featured with the Lincoln MKZ Hybrid in Harper’s Bazaar and Veranda; and Kevin Stewart will be seen along with the Lincoln MKX in Esquire.The video series is featured only on the titles’ websites, and are not available through Hearst’s apps. Hamill sees this ad campaign, “As a chance for the consumer to get deeper into the ideas behind Lincoln craftsmanship and Lincoln philosophy, which was really the brand driver for Lincoln in terms of this program.” Consumers can enter to win “goods” through featured videos, which Hamill defines as an opportunity to share an “experience” with the selected personality. For example, the individual that wins Stewart’s experience will receive clothing and an invitation to attend an upcoming fashion show. “It’s a perfect example of what we do with corporate sales, provide custom advertising solutions for our best advertisers. In a company of our size, we firmly believe we can bundle our appropriate assets in a very strategic way for any of our large advertisers’ needs,” says Hamill. “The key to good integration is to use each medium to its strength, and not have a one-size fits all approach.”
More about Uscooter Electric Scooter Audi E-Tron Scooter will help you zip from train to office and back 17 Photos 1:27 2020 BMW M340i review: A dash of M makes everything better This scooter will drive itself. It’s weird. Ninebot Companies have started to look past automobiles in an effort to decongest major cities and look for new ways to get humans from point A to point B in a more efficient fashion. One industry that’s received quite a bit of attention is scooters. While it’s easy to recall days of manually powered scooters that may or may not have whacked the back of your ankle, Ninebot has a different idea.China-based Ninebot revealed its latest smart scooter at Innovation in AI-powered Mobility in Beijing this past Friday called the KickScooter T60 and it will actually drive itself to charging station. See? No more whacked ankles. Not only can the scooter pilot itself back to a charging station when it’s time to rejuice, but its cloud-based mechanics can drive it to a user on its own.For example, say a large social event just let out. The company can look at this data and dispatch a flock of KickScooter T60s to the area for people to jump on and ride off. I’m not sure I want to see what a group of these zipping around without a driver looks like, though. The idea is pretty unnerving. Ninebot didn’t explicitly say what kind of technology unlocks the autonomous abilities but it said the scooter uses “vision-based navigation technology.” Obviously, something needs to award the machine the ability to “see” the world around it, whether that’s lidar, radar or something else.Ninebot also took the wraps off two new delivery robots. DeliveryBot S2 is an upgraded version of the S1 that can see the world better via its lidar and also go up and down elevators without help. Meanwhile, DeliveryBot X1 can tackle city infrastructure and even recognize traffic lights and withstand rain. Tags The newest Lime scooters beef up for safety at CES 2019 More From Roadshow 1 2019 Audi Q8 review: Stop worrying and love the roof Comment Share your voice 2019 Audi RS5 Sportback review: Goody two-shoes Now playing: Watch this: Preview • The best folding electric scooter you can buy Car Industry Auto Tech
Aviation Turbine Fuel (ATF) or jet fuel prices have increased 3 percent to Rs 46,826 per kilolitre, which came into effect from October 1. This is the first month the jet fuel prices rose after two consecutive months of decreasing costs.Last month, the prices fell by 3.8 percent. In a statement, Indian Oil Corporation (IOC) said the price for international carriers has been fixed at $494 for October. It was $480.31 in September after the prices fell.ATF prices account for nearly 30-35 per cent of operating costs for airlines and directly impacts profit margins. The prices differ in different cities.The jet fuel price rise also seems to have impacted the share price of domestic carriers. Following the news, the SpiceJet stock was trading at Rs 60.25 at around 10:25 am on Monday, up 2.99 percent from its previous close. Similarly, the InterGlobe Aviation shares were trading at Rs 934.75 apiece, up 2.04 percent from its previous close around the same time. Jet Airways shares rose 3.95 percent and were trading at Rs 495 apiece on the Bombay Stock Exchange.The Indian Oil stock was trading at Rs 601.45 at around 10:30 am on Monday, up 3.21 percent from its previous close on the Bombay Stock Exchange.The revised ATF prices, new and Old (per kilolitre) are:CitiesCitiesNew Price (Oct 1)New Price (Oct 1)Old price (Sept 1)Old price (Sept 1)CitiesDelhiNew Price (Oct 1)Rs 46, 826Old price (Sept 1)Rs 45, 411CitiesKolkataNew Price (Oct 1)Rs 51, 562Old price (Sept 1)Rs 50, 265CitiesMumbaiNew Price (Oct 1)Rs 45, 743Old price (Sept 1)Rs 44, 418CitiesChennaiNew Price (Oct 1)Rs 49, 474Old price (Sept 1)Rs 48, 108 MumbaiRs 45, 743Rs 44, 418 KolkataRs 51, 562Rs 50, 265 ChennaiRs 49, 474Rs 48, 108 DelhiRs 46, 826Rs 45, 411 CitiesNew Price (Oct 1)Old price (Sept 1)
BEML, the state-run public sector undertaking under the ministry of defence, informed stock exchanges on Friday that the government has decided to offload 26 percent stake in the company, bringing the shareholding down to 28 percent.Read: Govt to divest stake in BEML, Pawan Hans, Hindustan Newsprint, other PSUsThe Indian government currently holds 54.03 percent in the Bengaluru-based company that makes metro coaches, mining and construction equipment and defence products (Tatra vehicles used by Indian Army).”We hereby inform that the government of India, ministry of defence, has communicated ‘in-principle’ of the Cabinet Committee on Economic Affairs (CCEA) of the government of India for strategic disinvestment of 26 percent equity shares in BEML Limited…,” the company said in a regulatory filing to the BSE on Friday.The BEML stock closed at Rs 993 on Friday on the BSE, down 0.62 percent from its previous close. The stake sale is expected to realise about Rs 1,000 crore for the government. The BSE Sensex closed 119 points lower at 26,759.For the financial year 2015-16, the company’s sales stood at Rs 3,426 crore while the order book position as of November 30 2016 was Rs 7,261 crore.Mutual Funds hold 18.64 percent while retail shareholding is about 10 percent in BEML.The disinvestment proceeds for the current fiscal stood at Rs 23,528 crore as against the target of Rs 56,500 crore comprising strategic stake sale of Rs 20,500 crore and Rs 36,000 crore disinvestment in central public sector enterprises (CPSEs).”During the current financial year 2016-17, the Government has so far realized Rs.23528.73 crore, which include Rs.21,432.38 crore through minority stake sale in 14 CPSEs and Rs. 2096.35 crore through strategic disinvestment. The total realization of Rs. 21,432.38 crore, by end-November 2016 through CPSEs’ disinvestment receipts, constitutes around 59.53 per cent of the Budgeted Target of Rs. 36,000 crore (CPSEs’ disinvestment),” the finance ministry said in an update on Tuesday (January 3 2017).
Jatiya Oikya Front chief, also Gano Forum president Kamal Hossain and other leaders pay tribute to the liberation war martyrs placing wreath at the National Memorial in Savar, Dhaka on Sunday. Photo: Dipu MalakarReiterating that this country belongs to people, Jatiya Oikya Front chief Kamal Hossain on Sunday said the victory of unified people is inevitable, reports UNB.”We’ve to remain alert against those who’re involved with ill politics and those who’re using sticks to repress their opponents, using black money and disrespecting people. We’ll protect our Independence and its values unitedly,” said Kamal Hossain to the newsmen after paying tributes to the liberation war martyrs.Earlier, he placed wreaths at the National Memorial in Savar, on the outskirts of the capital in the morning, marking the country’s 48th Victory Day.Also Gano Forum president Kamal Hossain said the country have been freed but its people are yet to enjoy the taste of freedom.”The struggle and movement for the freedom of people have to be continued,” said the Oikya Front leader adding, “People are the owners of this country and the country’s power has to be given back to them at any cost.”The jurist went on to say, “Dictatorship and deception won’t be allowed anymore in this independent country. Those who’ll resort to deception, the consequences won’t be good for them.”“When we come here, we must keep it in mind how much we had to pay to achieve our Independence. The desires of the martyrs — ensuring the rule of law, democracy and people’s right — have to be reassessed.”
Harris County Sheriff’s OfficeDebora Ann Lyons, 58, was found hanging from a door in a common area of the Harris County jail on Tuesday, August 14, 2018.The Harris County Sheriff’s Office (HCSO) reported Wednesday that a female inmate died Tuesday after apparently hanging herself.A news release from the HCSO said that Debora Ann Lyons, 58, was found hanging from a door in a common area on the fourth floor of the 1200 Baker Street jail building at about 6:45 p.m. on Tuesday.Lyons was taken by ambulance to Ben Taub Hospital and was pronounced dead on Wednesday afternoon.The HCSO added the apparent suicide is being investigated by the Texas Rangers because state law that requires all jail deaths are investigated by an outside law enforcement agency.Additionally, the HCSO’s Internal Affairs Division is investigating to determine whether all applicable policies and procedures were followed.The death has also been reported to the Texas Commission on Jail Standards.Lyons was booked into the jail on July 22 on a felony theft charge from the Houston Police Department. Share
Researchers produce first Iraqi-to-English speech-to-speech translation app “No network required,” reads the promotion. “Results appear immediately on your video screen when you need it, anywhere in the world.”Word Lens uses text recognition to work out what the word or phrase is, and automatic-translation software translates it into the new language. The translation is then pasted over the original location. “An optical character recognition engine works with the in-built real time translator to translate foreign phrases for you. The converted text is then displayed on the screen of the smart phone.” © 2012 Phys.org More information: play.google.com/store/apps/det … c3VhbC53b3JkbGVucyJd (Phys.org) — Tuna with hot sauce. Beach closed. Please use caution. Apple users of iOS devices, drawing envy with their cooler than cool apps, have since 2010 enjoyed Word Lens, an application that instantly provides a foreign language translation of a menu or road sign just by the user hovering the device’s camera over the foreign language content in realtime. Now Word Lens is offering its translation app for Android too. The Android app will do translations between English and Spanish, Italian, and French using just the video camera. The nice feature of the app is that network connectivity is not required. Citation: Word Lens – augmented reality translation app – jumps platforms, is now on Android (2012, July 9) retrieved 18 August 2019 from https://phys.org/news/2012-07-word-lens-augmented-reality.html This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Otavio Good and John DeWeese from Quest Visual are the two developers behind Word Lens. According to Good, Word Lens tries to find out what the letters are and then looks in the dictionary. Then it draws the words back on the screen in translation. The Android app is offering for purchase translations between English and Spanish, French, and Italian. The introductory price is $4.99 per language.Those testing out Word Lens for the Android platform think it has a way to go. One site said that their brief tests of Word Lens for Android showed it worked well except for rapid flickering of words going back and forth in the translation process. Others described the Android version as having a quirky interface and being shaky and bumpy. Also, said one critique, the app does not work effortlessly in that you need to keep the hand steady and scroll over sentences patiently. Also, phrases have strangled English language word placements, such as “Tongue Bolivian” or “sauce spicy of anchovies” but as a language support tool for visitors to foreign countries it is largely considered as useful. The developers themselves caution that the app will best work with “clearly printed text“ and they note that it does not recognize handwriting or stylized fonts. Good acknowledges weaknesses and says he would be the first to say that the app is not perfect, “but perfect was not the goal,” he added. What is useful, he said, is that “you can get the general meaning.” (Whether it is a spicy sauce or a sauce spicy, you know what is coming.) The app gets good marks elsewhere for speed and useful accuracy. Good says that future plans include introducing more languages. He is also considering a reader for the blind, which would read out loud the words that the app sees on signs. Explore further
Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global July 24, 2017 4 min read Growing a business sometimes requires thinking outside the box. At the dawn of the Internet, could anyone have expected trolling and cyberbullying — and that a future POTUS would engage with the nation 140 characters at the time? It can be difficult to anticipate the downsides of revolutionary new technologies.Among the potential drawbacks of autonomous vehicles — including massive job losses among commercial drivers and possibly even more traffic from robo-taxis — is what’s known as the “trolley problem.” This refers to ethical decisions a self-driving car will have to make when confronted with no-win situations, such as whether to run over an individual who darts into its path on a narrow crowded city street or swerve to either side and plow into pedestrians on the sidewalk.Even though California Polytechnic State University philosophy professor Patrick Lin has been conducting real-world tests on this dilemma in conjunction with the Center for Automotive Research at Stanford, he acknowledges that “something feels dishonest about the moral panic over self-driving cars” and the trolley problem since the scenario is so far-fetched. But as Lin points out, unlike other technologies, the testing of autonomous vehicle on public road could have an immediate negative impact on society.It gets complicatedLin contends that while technology developers typically beta-test new products and features with few restrictions and laws, “it gets complicated when their software interacts directly with the larger physical world” — in this case when controlling a multi-ton machine in public. Lin contends that in the case of autonomous vehicle testing on public roads, “the products don’t just directly affect users alone, as is the case with most other gadgets and services.”As an example, Lin points to the crowd-sourced navigation app Waze. It’s “giving rise to complaints about ‘flocking’ behavior: swarms of cars sent by its algorithms through quiet neighborhoods not designed for heavy traffic,” he says.This “could increase risk to children playing on these streets, lower property values if road noise is louder and create other externalities. This means navigation apps are making risk-decisions that users might be unaware of but arguably should be.”Self-driving cars similarly “will need to autonomously select their routes … and there’s often not just one correct way to go,” Lin adds. But he believes that the larger problem is determining who will be held accountable for the negative impact on traffic or public safety that navigation apps such as Waze cause — and by extension self-driving cars testing on public roads.”It’s a tragedy of the commons: No one is in the driver seat on how navigation algorithms should be harmonized with society,” he says. “So if there is a negative impact on traffic or public safety, it’s hard to pin down responsibility for these effects.”The question of who will be responsible in a self-driving car crash — the automaker, software developer, sensor or map maker — is one of the issues holding back the technology’s widespread adoption, although solutions are being developed. Given that self-driving car tests are already being conducted on public roads, Lin believes what he calls “human-subject research” should perhaps obtain prior clearance by an ethics board.Cities have begun responding by designating roads as “no thru traffic” zones accessible only to residents and requiring Waze to designate them as off-limits to passing motorists. Some angry and enterprising residents are even going rogue and hacking nav apps like Waze with phantom wrecks, to divert traffic away from their neighborhoods.Lin stresses that his purpose isn’t to create “an argument against technology, but only to seriously reflect on its growing power and implications, as test-cases move through the courts of law and public opinion” — and as more self-driving cars take to public roads. This story originally appeared on PCMag Register Now »