introduction: in the traditional O2O difficult situation, the new C2C business model is a strong rise. C2C business model to disintermediation, consumers and service providers directly connected. In short, the high cost of offline shopping intermediary, has become increasingly unable to support the past business model. With C2C to skip the intermediary, consumers access to service prices cheaper.
buy originator Groupon October released second quarter earnings, performance is far better than analysts expected, the share price plummeted 23%, a record low. Ding Gegang checked, Groupon the latest stock price has dropped to $5.79, compared to $20 IPO issue price of 70%, the current market value of only $3 billion 880 million, far below the 2010 Google reported a $6 billion purchase price. While in China, the U.S. group and the public comment two O2O giant has not on the market, instead of with the concept of O2O, but the actual classification of information is the 58 city xianbatouchou, have to say this is ironic.
in fact, the veteran O2O companies have begun to encounter multiple difficulties.
dilemma 1: over overdraft
, we have experienced the thousand regiments war, the fierce money burning competition. After the "thousand gang war", most of the buy site has fallen, the remaining few still exist, and I do not know how long I can hold on. Leaders, the U. S. mission and public comment has also been delayed listing. The problem of traditional group buying website is that most cases can only bring one-time consumption, lack of customer stickiness. In the early stage, the disorder of the "thousand regiments war" has actually overdrawn the healthy group buying market.
dilemma two: lack of supervision,
in order to grab customers, O2O operators are easy to reduce the quality of the business audit, supervision, resulting in many adverse consequences of damage to the interests of consumers.
dilemma three: growth is weak,
traditional O2O enterprises offering information as the selling point, such as comment, 58 city, and so on, suffer the bottleneck of growth because of the decrease of marginal economic benefit.
such as Groupon veteran O2O companies encountered difficulties there are two important background factors, the first is the rapid development of mobile Internet, so that every consumer and service providers can more quickly and the corresponding connection; the third party information and reduce the value of marketing platform. Secondly, the past O2O are based on the service business as a starting point, making money for the business, and ignoring the user. Group wars, extreme patterns of user experience, eventually become a push buy Domino.
The strong rise of
in the traditional O2O dilemma, the new C2C business model is a strong rise. In another sentence, Ding called mediation