, for the moment, o2o is a classic term for excessive speculation. In broad sense, all products and services that are capable of opening up the gap between online and offline and achieving a seamless consumer experience are O2O. In the narrow sense, the current O2O more in food, buy, two-dimensional code, ticketing (mainly movie tickets, concerts, exhibitions, etc.), LBS and other specific areas have many attempts. In fact, before the birth of the O2O concept, a large number of companies were actually engaged in the corresponding model exploration.
, for example, seems to have data that China has 200 million people eating out every day, but the 200 million do not need the help of O2O products in order to find food. At least 80% of the users are expected to have a fixed place to eat every day, instead of trying to find a new store every day.
for the store, if the taste is good, cost-effective, in fact, do not need O2O, reputation and the vicinity of the passenger flow is enough to long queues. Some stores that are deserted and don’t have high peak prices may need some new promotions. But the cold reason is the marketing is not good? Or food service dining environment cost is not good? When marketing in a store to open is necessary, but the first half of 1 years after the need to rely on marketing, let people are worried about whether it can survive.
a data is a considerable proportion of the annual domestic restaurant closed down, which can prove quite a lot of new store marketing appeal, but also proved that the death of the total death.
so, can O2O really than small shop in better? That is not fooled? Or group purchase two-dimensional code, really let the user to store
over the past two or three years, a variety of buy site almost all of the O2O may be involved in the industry have washed all over, shop owner was fooled once, no problem, the next time it is difficult. The group buying model is the simplest, most lightweight, but not successful. In addition to a variety of platforms, group purchase, LBS, life service network, delicacy website, do not shop in the line channels, to flicker these shopkeepers? Their model is more complex, more difficult to implement? If you do O2O, how are you going to cheat them? You and they talked about it? Even if most of them are using computer is not good, you can’t believe that
many O2O mode expansion, all want to store their biggest concessions, but concessions really is the only marketing tool,
I don’t see O2O for the following reasons:
1, consumer authentication, shop validation model is more complex. It’s not easy to sign in. And without any comments, scoring information in the sign, in fact, is not so great, does not have reference value, can not effectively spread. If you bring a comment score, then you need to ensure that the user is at least into the store, experience consumption before evaluation, otherwise it is easy to manipulate abuse. To shop validation, consumer authentication can be >