, do you all know the meaning of the bilateral market these days? This concept is thoroughly illustrated in platform strategy and source innovation. A basic requirement for the bilateral market is that both parties are small enough, enough and scattered enough. The most famous example is Taobao. His sides, buyers and sellers, are small enough, enough, and scattered enough. From the business model point of view, that is, Taobao has enough voice. But why is the video site so deep?
although it also has small, scattered users at one end, but it is at the seller’s side, almost no right to speak. Sources for the supply side, either a movie or a TV series are large enough, small enough, and enough concentration.
This leads to the
video website, almost no bargaining power, and also likely to cause many looting inflated price phenomenon.
looks very bright and beautiful video sites are in fact completely rely on the good times and the godfather of blood transfusion alive, boss Youku potatoes are always struggling in the profit and loss of the edge.
want to sell is that you ask me, I’ll see who pays more, you go to get the first break. Youku ah, Iqiyi ah, as music, ah, are propped up by money, no one can profit.
who dares to make a profit first?
, this is an era when whoever wins first loses.
so, they’re going to make great efforts to develop self-made dramas, because they can also have the right to speak, because they’re made by small teams like self-made plays.
but, well, look at Xiao said, never expected, etc., it seems that the control is not so easy, all platforms are heavily digging your people, your program ah.
why do I think the online movie ticketing platform represented by cat eye movies can kill all video sites? Because I think they have the right to speak, and the right to speak is expanding.
has data, in 2013, online movie tickets accounted for only 8% of the total, in 2014 has reached 45.80%, and in March this year, online ticketing transactions have exceeded the offline trading volume.
Wang Xing himself in the United States mission said in the meeting, every sell movie tickets, there is a cat from the.
a movie, from the beginning of the preparation to the final release, involving investors, producers, publishers, cinemas and other multi-party participation. And the final box office income is also a multi share, first from the total ticket room deduct 5% of the film development fund and 3.3% sales tax. The rest of the money is taken away from the cinema, 57% by the producer and the publisher by 43%.
and online ticket site debut, changed the status of the release of the film.
cat movie last year with "put heart flower road to create a exclusive sale" to represent the joint distribution model; public comment "become lost alone"