data show that Internet advertising global market share will be more than outdoor billboards, and will soon exceed radio advertising revenue. According to the survey, this growth is driven by smaller brand manufacturers. Because of the low price of Internet advertising and effective access to target users, smaller brands gradually accept Internet advertising. And we are now China’s many advertising alliances no less than 500, although most of them belong to small leagues, it is because of the large and small network alliances, network advertising has been paid attention to development. After the SP shuffle, some of the smaller leagues were closed, and some of the mid sized alliances were transformed, partly in combination with traditional businesses! Survey shows that in 2007, the online advertising market format is undergoing profound changes. Show that the market dynamic monitoring, because sh419, good Lord, China MSN, Qeuzone, Sina, Sohu, media, and other propaganda easy collective force, have the actual operational action, video advertising has entered into the normal track, the first half of 2007 has gone beyond the family television network video become Internet users the largest video network video sources, 2007 advertising growth significantly accelerated, the second half of the growth rate will reach 90.5%.
In a statement emailed to
‘s changes were the same as shlf1314’s earlier changes to the AdWords unit earlier this year. And AdWords is running well after the change. Despite the click down rate, sales haven’t changed much in most cases. This proves that successful clicks are more likely to come from people who are really interested, not those who are accidentally clicked.
AdSense users, shlf1314 said: "although we recognize that these changes may lead to some publishers revenue decline in the short term, but we expect the long-term effect of these changes is the advertisers are willing to spend promotion. By investing in a long-term, healthy relationship between AdSense publishers, AdWords advertisers, and site visitors, we guarantee that all AdSense participants will continue to be successful."
network alliance, advertising operators, may become the largest resource gezonglianheng, the largest Internet Co. At present, many people have participated in it, and related cooperation, investment and mergers and acquisitions are very active, and many related enterprises suddenly appreciate. Because the site has a very high selectivity alliance media extension and media type, website alliance to single sites formed a great challenge, but need to improve the flow, enhance the active website alliance. In the personal website development this, the advertisement alliance also has played the small website escort role! But now many!
2007, the overall size of the online advertising market is expected to reach 7 billion 623 million yuan. Recently, the DCCI Internet data center disclosed some of China’s Internet market data in the first half of 2007. Survey shows that the Internet market supply and demand are booming, individual users of Internet consumption is expected to double over the past two years. In the first half of 2007, the total consumption of Internet users in China reached 161 billion 811 million yuan. Expected in the second half of 2007, the figure will reach 202 billion 303 million yuan, more than 2005 annual consumption scale of the internet. From the above figures show that the rapid development of China’s Internet, consumption also followed the rapid growth! China’s online advertising market has also been rising accordingly. The first half of 2007 China online advertising market revenue size excluding search engine amounted to 3 billion 270 million yuan, equivalent to 2005 full year China network advertisement market level, the latter year revenue of 3 billion 300 million yuan, the two is only 2%. It is estimated that the overall scale of China’s online advertising market excluding search engines reached 7 billion 623 million in 2007, an increase of 53.07% over 2006, beyond the expectations of the beginning of this year.
review: Recently, AdSense has made a change, and this latest change may affect your click through rate and income, because shlf1314 seeks to reduce accidental clicks and boost the value of advertisers.
shlf1314 defines clickable regions in AdSense advertising. Previously, user clicks on any part of the AdSense ad unit could be counted. From now on, only URL and banner titles are clickable in the AdSense ad unit. The background area is no longer clickable.