a time formed a "micro-blog" phenomenon, micro-blog said a lot of people to praise it. Micro-blog spread very fast, the audience is relatively large. Some people even predicted the search engine will be replaced by micro-blog. So micro-blog marketing has become a field of many enterprises focus on the development of the. Now the online recruitment specialist on micro-blog a lot of information, they all hope that through the operation of micro-blog, the fans do it. If an enterprise is able to make up the number of micro-blog fans, then a micro-blog enterprise will become the geometric form of growth. Their calculations, if a company is micro-blog fans forwarding, fans again forwarded, so keep going forward, his influence even more than a TV media advertising. More importantly, a micro-blog cost is almost zero. In this logic, micro-blog is placed on an altar, and search engine marketing began to be a lot of people bad mouthing. In fact, the late development of micro-blog can be to what degree, I did not predict, but I think that in a short time is not to replace the micro-blog search engine marketing. The main reasons can be analyzed as follows:
two, micro-blog search engine in favor of entertainment, the information is always in favor of screening
, micro-blog’s content is "loose", the search engine is "fine"
speaking of micro-blog, we think is the first time Sina micro-blog, Sina micro-blog will start talking about Chen Yao, speaking of Chen Yao will talk about micro-blog marketing. As everyone knows, Sina micro-blog officially launched in the second half of 09, Chen Yao was one of the earliest in Sina micro-blog star. In Sina, micro-blog, Chen Yao is taking the route of micro-blog content plus Chen Yao partial art fan children, so Chen Yao with micro-blog fire up, naturally become the "micro-blog queen". The number of fans up to about twenty million, that is to say a micro-blog Chen Yao released more than a TV star. Therefore, many people think of this powerful advertising market.
has many micro-blog, its purpose in favor of entertainment. They are concerned about the people’s sports, entertainment, business and political celebrities, through micro-blog can participate in those discussions of some ideas in the celebrity. Or listen to some news and information platform. Micro-blog is a more popular information window, so no obvious effect of micro-blog marketing. The search engine of the classification of grab things, more intuitive. Therefore the promotion of micro-blog marketing, now is only a kind of thought. Really let people form the habit of micro-blog search or take a long journey. Besides there is great uncertainty for the micro-blog search engine and selectivity for customers is more solid.
often play micro-blog knows, micro-blog above a lot of content, summed up the concrete relatively messy, not a system of induction. And it’s search engine targeted relatively strong, relatively concentrated search content. And if to search content so that customers really, I think customers are more willing to choose to spend less time, but the content is relatively concentrated search engine.