chain, before he only.
cannot improve his ranking, because his goal of the website keywords is not easy optimization, love Shanghai index is between 400-2000, to site traffic rankings, have to start from the long tail keywords, so start mining the long tail key words to do, mining picture material there are quite many suitable long tail can be used as the index, 100-400, these words still do very well, the optimization of the words in the three: ppt image database, PPT pictures, PPT background picture material library.
is not a bit strange? I am also very puzzled, to tell the truth, I was the first time I met it, went to see his website source files, read several times to find the problem, is not very obvious, is not with the H label, a useless. The column name he has bold processing, so the search engine will determine the main keywords to his site is not the column name, TITLE write, and these column names are high index of the word, and not to carry out targeted optimization, so not what ranking, but did not get the target keywords TITLE focus on home page weight support, ranking nature also is not so easy to have.
since you understand what reason, it would be easy to add H1, TITLE and other columns or articles also add some H3, H4 tags, H2 tags to stay after to prevent possible period of want or need.
recently took over a web site, the site was built in August last year, the problems encountered is no flow no ranking, let my customers feel very tangled, so I slowly began to learn Shanghai dragon, in early January of last year in the A5 task to see my business card, you can find, I want do the optimization for him.
general information website, included nearly 2000, the chain more than 1000, a snapshot of the next day, feeling okay, this website has little development of the future, a foundation, can pick the. But when using the webmaster tools to check that I found a very interesting problem, his TITLE is extraordinary: China library material – material, material world, picture material, Chinese icon material, material, PPT material, vector material – extraordinary Gallery, but the words in the box below the bar, but that is not the words, all show the names of some columns, much like the main keywords, I give you cut a figure.
Of course, this also adds
content is more, this kind of word pictures, add ALT tags. No what operation, because the site itself had to do well in the chain and plate call, as long as the addition of some of the content on the line.
the next thing is to optimize the long tail, is not too difficult, but there are some similarities, promotion of relatively less difficult, difficult combination, put three words together.