didi and fast burn 1 billion 500 million months Tencent completely stop subsidies collusion Godfather Ali
taxi subsidy war is coming to an end
newspaper news (reporter Xue Song) stir the market 2 months of taxi subsidy war will soon died down. According to sources, didi and fast two companies will soon cancel taxi subsidies, instead of spending red envelopes reward.
recently, in order to attract users, didi and fast behind Tencent and Alibaba launched a frenzied subsidy war, the big two were burned 1 billion 500 million yuan.
will replace subsidies with red envelopes
17 evening, Didi taxi announced the adjustment to the country every single subsidy of 5 yuan every day, only two single. As a result, Didi taxi subsidy situation is basically consistent with the fast taxi, which is didi taxi following 4, 7, after the 11 consecutive month of this adjustment.
reporter learned that the two taxi software is planning conspiracy to completely stop subsidies. The day before, a quick taxi and Taobao plan to launch a red envelope, users can participate in the raffle red, red envelopes of cash that can be used to purchase tickets on Taobao travel platform. While WeChat is also building its own red account system, the user can also mention subsidies for red envelopes and pay the fare, and even later support in the WeChat shopping.
sources said, on the one hand, WeChat and Alipay taxi through delivery envelopes gradually cultivate the habit of consumption. On the other hand, the two giants of the money can also be returned to their respective business circles, such as fast taxi envelopes can only phone Taobao consumption or 711 store consumption. The industry believes that subsidies to cool the war not only with ALI, Tencent phase shift of the battlefield, but also with the policy uncertainty.