Ding Lei high hopes of the NetEase selected no accident, fire, lit the fire is a dispute. From the big micro-blog V assignment criticized NetEase strict selection of suspected infringement began, the strict selection of NetEase’s negative comments quickly follow up, critics actually include the political right of the global times. Under the pressure of public opinion, the NetEase quickly issued a series of "apology, explanation and commitment" and "original intention, reflection and future" by the official number of micro-blog, to appease public sentiment and ODM as an excuse for their own no infringement.
from micro-blog to know almost, tiger sniffing, hundreds of all media platforms, NetEase strict selection of whether the dispute has become the focus of the crowd of onlookers. NetEase strict selection, product design relates to the legal relationship and the complexity of the risk is actually more than most people imagine. NetEase strict selection of legal risk analysis is actually a classic problem of electricity supplier product risk control design, the need for electricity supplier industry and laws and regulations have in-depth understanding.
business model hit the sore.
NetEase is the essence of an innovative business model innovation electricity supplier products. According to the official introduction of NetEase, NetEase, NetEase is strictly selected from the origin, manufacturers, technology, materials and other aspects of the whole depth of participation in the business platform, the use of Muji, Zwilling and other well-known brands the same manufacturer and the same material, but the price is a bold cut into the well-known brands of 1/2 and even close to 1/10. For example, a 2388 yuan Zwilling enamel pot, strict selection of the appearance of a NetEase is almost the same and indicate the same manufacturer and the same material products sold only 268 yuan.
NetEase strict selection has aroused widespread controversy, first of all is the product design hit commercial logic. NetEase Chinese accurately find consumer market has been upgraded from a simple price to the pursuit of the pursuit of high quality and low price synchronization, brand, quality and service requirements has become the basic needs of the middle class and the general public income, this is the NetEase selected promotion called "the good life, not so expensive".
any commodity, a brand or a business model are not isolated, commercial value to rely on and through the large industry chain to reflect. A complete industrial chain at least including raw material supply, design, research and development, manufacturing, brand, channel. Chinese companies have a strong manufacturing strength, raw materials supply and channels (especially electricity supplier) has accumulated experience in the link has been thick, although the design capacity is not leading but is developing rapidly and even have a local advantage. The lack of real China enterprises and difficult to quickly catch up with the world level in research and development (pragmatic) (retreat) and brand two aspects, these two aspects are short board China enterprises in the industrial chain at both ends of the line.
NetEase selected at home and kitchen products, daily-use products selected furniture most advantageously avoided the R & D industry chain of the most difficult; at the same time, the NetEase strictly selected in the propaganda strength of main brands the same manufacturer and the same material, direct user occasion to well-known brands both cognitive and trust.