A5 (www.admin5.com) station network December 25th news yesterday, the public comments submitted in 2014 report, monthly turnover of more than 2 billion group purchase, and public comment marketing business (including business promotion and wedding services) monthly orders more than billion yuan, in December compared to an increase of 3 times in early orders.
2014, the public comment the group purchase single month turnover of more than 2 billion, especially the rapid growth in the three or four line of the city’s group purchase business, there are more than 20 city market share to become the first big promotion; business (including business promotion and wedding services) monthly orders more than billion yuan, of which the O2O effect of advertising business online doubled the monthly income in March.
until the third quarter of 2014, the public comment month more than 170 million active users, more than 42 million of the number of reviews, the number of businesses included more than 1000 million, covering more than 2 thousand and 300 city and the United States, Japan and other countries and hundreds of popular tourist area.
at the beginning of 2014, the public comment on the next clear flow, then under the service platform strategy, then began to sharply adjust the internal organizational structure and business unit, from the highly centralized to the platform, the establishment of marketing, trading, booking, wedding, hotel and Tourism Division independent deep vertical industry, and promotion, booking, group purchase products such as function across multiple division.
the current public comment has access to QQ and WeChat, Zhang Tao said, they are still in the idea of how to use Tencent social relations and flow for comment into more traffic; in addition, the public comment also choose a different level of cooperation with other traffic platform.
front end users, back-end businesses, in the business model, public comment is moving toward the development of the platform model. Zhang Tao said that the public comment will eventually be a diversion mode, similar to Taobao. He said, including the most competitive group purchase business, public comment is not unlike their counterparts, the main profit model in the future depends on the transaction, but the accumulation of a large number of businesses and users, through the promotion (advertising) get in the way of income. Recently, the public comment also launched a mobile advertising platform, the official start of the realization of mobile traffic.
public comment has also experienced a four round of financing. January 2006, the first round of public comment financing, investors Sequoia capital. May 2007, the public comment on the second round of financing, the investor is Google. In 2011, dianping.com has loved the letter capital, Sequoia Capital, Qiming venture partners, Lightspeed four joint investment of $100 million, the valuation has reached $1 billion. 2012 the company intends to Acquire $60 million investment.
cooperation with Tencent in February this year, the public comment CEO Zhang Tao revealed that still intends to separate listing, and tend to the U.S. market.
public comment on the establishment of a new diversion mode buy plus