‘s "house of cards" became a hit, the fly (Netflix) hot, but it is hard to imagine that, until the last minute before, co-founder of Netflix also believes that the company they struggle is "shit".
by the end of 1999, the market ushered in the era of prosperity of DVD, net income of up to $100 thousand to fly into a theoretical one million assets. It is the cause of wind and water, Mark was asked to exit the DVD sales management team, focused leasing channel business, or the company will be unable to get up after a fall.
The process of
in the promotion of Netflix online subscription in DVD, a named Cinematch (translated as meaning "movie,") recommendation engine contributed to Netflix’s core competitiveness, with its competitors to follow suit at best zhaomaohuahu.
2006, Netflix close to ten million subscribers, DVD rental and sales revenue has reached the limit of $27 billion, and the delivery of the digital video will show three digit growth year after year. Net fly decided to join the streaming media transmission, research and development set-top boxes, so that the network fly from the network to complete the last few key steps to the tv.
keyword index: Netflix card house
critical moment: the great development of the Internet has created unlimited business opportunities for two ambitious Silicon Valley Reed and Mark. They used this golden good time, created a video rental company called Netflix netflix.
key choice: challenge the existing industry, breaking the traditional business model, to pave the way: they choose to DVD instead of VHS, the network orders and direct mail supplement stores overnight rental, and finally to the digital transmission of video transport instead of the traditional media.
key strategy: the four flexible marketing methods, plus online testing and Cinematch algorithm to adjust strategies to make way, avoid misfortunes turn calamities into blessings.
results: Net fly development has experienced difficulties, from scratch, from small to large, every step of the step on the development of the Internet on the point, even the Internet bubble of the financial crisis have it unscathed, but Yuezhanyueyong, has developed into a high stock value, tens of millions of users, the video output occupies 20% of U.S. broadband traffic large video rental company, industry invincible hand. TV series "house of cards" under the impetus of its popular worldwide.
inherited the math gene and marketing genius of the two Silicon Valley entrepreneurs in the Internet age interpretation of the magnificent movement. The "house of cards" became a hit, the fly (Netflix) hot, but it is hard to imagine that, until the last minute before, co-founder of Netflix also believes that the company they struggle is "shit".
may be the role of genetics, these two different personalities together,