in order to make their names can attract more consumers, in order to make the name can be more successful, now many shopkeepers when take the name of a strength of the pursuit of impact force. Indeed, in more and more emphasis on the "visual impact" of the times, the ancient city of Xi’an Street variety personalized shop signs are more and more, some nouns are homophonic substitution for having heard it many times, in order to attract business, attractive eyeball. Just opened a barber shop signs particularly glaring, called "the highest court", another beach huge signs is actually "Brown Nan Hai", there is a small salon called "new agency".
The name of the enterprise,
stores plaque, is not only a symbol, but also from a glimpse of its cultural taste, style and ideology of interests. A novel good record, loud catchy name, can let the consumer impressed gifted with an extraordinary retentive memory.
like clothing signs of "Yiyibushe", "clothing to love", "the beverage store has all the mouth cup" homophonic signs, loud and simple, which suits the store business, but also has Chinese beauty, is easy, it sounds weird, favored by consumers.
but in recent years, the feudal faith, strange and eccentric name also began in some city streets dregs. Walking in the streets, such as "mondisa", "Holmes" and other foreign names and lustrous and dazzling colors with an obvious colonization of vulgar signs almost everywhere.
"rich" and "Royal", "Royal", rendering the hierarchy and aristocratic lifestyle names, stately to swagger in the city; "said today", "news", "fortune cookie" homophonic signs also beautifully. As for the "black Village Hotel", "sun niangs Hotel" and "Onizuka amusement park", is to be a wild legend aroused consumer antipathy.
said that although the name of strong impact force, is indeed able to attract consumers, however, does not mean that the "impact" from the public’s aesthetic, some names itself is too vulgar, let people see the sad, this "impact" even stronger, I’m afraid not is a success.