silver jewelry is not only beautiful, can be used as a decorative beauty, but also a lot of health effects, and can also invest in the current market, which has been sought after, the silver shop business is booming, brought a very lucrative for operators. Because of this, now on the market there will be many people want to venture to open a silver shop. So, how to manage the silver shop?
is full of beauty and artistic atmosphere of the store display can not only convenient for consumers to choose silver, but also stimulate their desire to buy, and enhance the brand image of enterprises. According to statistics, such as the silver shop can be a proper use of commodity configuration and display technology, sales can be increased by more than 25%.
silver shop looks neat and beautiful store display is the most basic requirements. The ground should always keep clean and tidy, glass to clean, only reached the minimum requirements, before we talk about the use of strategies to further attract consumers.
first, first principle of silver shop business is beginning to be particular about the concept of "quantity". As the saying goes: "sell the heap mountain", which means that the goods must have a sense of volume in order to attract enough attention and interest of the customer, while the sense of display is also an important condition for the image of the store. For example, when you see a bunch of crystal necklace, you will feel good, but when you see a crystal necklace, you will find it too beautiful, can not help but want to buy a. This is the amount of work.
in addition, according to the survey found that diamond bracelet and white diamond bracelet put apart, far more than the white diamond diamond mixed together to sell more than one hundred yuan; silver and three hundred yuan separately placed, far more than mixed together to sell. Therefore, in the store display, as far as possible the same goods by category to be classified, and then displayed together to produce the concept of "quantity".
second, similar goods to be displayed in the vicinity of the shelves or location. On the one hand, will use the same or similar goods, focus on display, to highlight the silver group momentum, but also to meet the "quantity are displayed" principle; on the other hand, can let the customer according to the concentration of category more easily find their desired silver.
of course, in some small details, silver shop also intends to use the irregular display method, will appear some special offer silver, let customers have the urge to buy. The formation of natural visual transition can also be between the waist line of the series of silver, which leads to consumer strong visual impact, in order to attract their attention, arouse their desire to buy.
on the basis of this, silver shop can also be a special exhibit at the exhibition area as a whole: headdress, earrings, necklaces, rings and other complete sets of collocation, collocation and provide perfect and complete display for consumers, eliminating the need for consumers to self.