needs to set up the right idea when starting a business, only the thought is correct, the correct consciousness can better guide the practice and help the enterprise to succeed. So what should be abandoned in the business of the wrong ideas, and what should be the correct ideological awareness?
should abandon the wrong ideas are as follows:
1, the name is greater than the real. Some entrepreneurs excessive packaging marks at a glance. All the fallen entrepreneurs and entrepreneurial projects, which is a very important point is not common, founder of a steadfast, plan to do a lifetime career mentality. Among them, the embodiment of Dong Siyang is particularly evident – it is only a few behind the scenes of the hands of the packaging of a bubble. This is a call for heroes and benchmarking of the times, it is also necessary for a theme of the times, so just emerging 80 entrepreneurs, it is easy to become the media and political attention star. But when the bubble burst, the myth of the protagonist is out of shape, its fragile and naive but sigh.
2, not enough focus. The vast majority of fallen entrepreneurs, almost all of the mistakes made by the strategic swing. Thanks to the rise of the new economy, the Internet offers unlimited possibilities. The flexibility of the 80 entrepreneurs, in a situation, it is easy to fall into the following errors. The rise of Web2.0, they hang 2 labels; the rise of SNS, a concept for their friends; blog prosperity, they immediately kill in video; rise up, they decided to ready to…… Who knows, they may not be with the wind, is lonely. The problem is that most successful people are lonely. Now when there is a point of performance benchmarking company, which is not to the 10 years? And some companies, in the ninth year, is still a question of the lonely lord.
3, gambler mentality. The last century the outbreak affected households bold enough to leave future generations far-reaching, so now many entrepreneurs are bold and the people. Moreover, with the progress of the times and the activity of VC, a new quick start in the gambler entrepreneurs heart spread. A lot of people to gamblers mentality, to be able to flicker to investors’ silver, as their ultimate pursuit. In this state of mind, enterprises can do, but instead became a miracle.
4, the strategy of misconduct. Many entrepreneurs of the "sea" enough of the difficulties, failed to make full preparations, they entered into the wrong market. In consideration of market entry, in general should pay attention to three points: first, the market capacity and commercial value should be large enough; second, to form a first mover advantage and barriers, to maintain the top three position in the industry; third, wary of powerful giants in the market waiting for look at fiercely as a tiger does, in order to implement the strategy of catching the catch up from behind.