during the festival, in order to meet more customers, so that the shop to create a higher sales, and now many shops will be more prepared some gift merchandise. However, the preparation is sufficient, but does not mean that will be sold out. After the festival, a lot of peers in the store will be some of the remaining sections of the forward goods, these goods in order to gift goods category. In my experience, these gift items should not be retained for a long time. One of the most important tasks in post marketing is to deal with this kind of commodity.
as the saying goes, one must learn. I was also aware of the problem after eating a loss.
1998 was the first year of my shop. Spring Festival of the year, boxed gift sales are very prosperous, I entered a lot of goods, while making a lot of money during the season. After the Spring Festival, I found that many businesses have put out some festive gift boxed gift discount sale, some price is very low, even at the price of the original "cut" half. When I shop there are many goods not sold, but see that they sell, I was very reluctant, playing their own small abacus: anyway, these things at one thirty while not bad, not keep again, not only the pressure point funds; now sell cheap to sell at a loss, not too silly?
did not expect that after the festival, to buy a few boxes of gifts, I can not sell the goods in the store, to bring a lot of cash flow difficulties.
later, I heard an experienced colleague said, the market is not immutable and frozen, if you do not grasp the market trends, but with the experience of acting, not to earn money is small, maybe will "great loss". Others engage in discount sales, not only in order to deal with the inventory of goods, the return of funds, but also in order to attract customers, contact and customer feelings. In fact, they can take advantage of such incentives to promote the sale of other goods in the store, not only do not lose money, but also to make money.
said the gift after the commodity selling price is often very low, but will not cause large economic losses, but also the money, but if you do not sell as soon as possible to promote sales, it will cause greater economic losses. And after learning this lesson, after the Spring Festival every year, I will deal with the rest of the gift box. The most common way is to discount promotions, play a "discount" this card to attract customers to buy.