Howard Lake | 28 April 2000 | News First WAP ad campaign AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 19 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Advertisement WAP ‘phones might be the latest thing, but they’ve already carried their first ad campaign. The advertisement was launched by Football365. Of course charities don’t have to follow suit, and should avoid falling for technology-for-technology’s sake, but would anyone like to guess when the first charity appeal will be sent via mobile phones?For the record, UK Fundraising would guess that it will happen by the end of this year, and it will be by a US emergency aid charity. The campaign will probably be donated as a means of promoting a particular network or brand of mobile phone. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.