From all this, it can be concluded that tourism in the Western Balkans has a good perspective. Travel “from the country” reached the number of 1,4 billion passengers last year, which is an increase of 5,5% compared to 2017. From European countries the increase in travel was 5%, as well as from North America while outgoing travel from Asian countries grew by 7% and from Latin America by 6%. Tourism accounts for 10% of world GDP. THE COUNTRIES OF THE WESTERN BALKANS ARE BECOMING MORE AND MORE INTERESTING DESTINATIONS THE KINDNESS OF PEOPLE HAS NO COMPANY Tourism is not an industry but a platform for the placement of domestic products and services that would not be competitive on the open international market. In such a model of tourism development there is profit, earnings, progress, but it cannot be the first, only and most important motive for inclusion in tourist flows. PURPOSE OF TRAVEL If we ignore these facts, it can happen that tourist traffic grows and the community weakens, remains without income and without population, only to be unattractive in the end and replaced by another, new, tourist destination. That is why today we are talking more and more about managing a tourist destination. All the advanced countries have left the old model of tourist organizations that dealt exclusively with promotion. Tourist organizations in the most developed tourist countries function as development agencies. They are managed by representatives of several neighboring municipalities and cities. When traveling for vacation, the first motive is “sun and sea” (29%), followed by short-term visits to cities (29%), then tour trips (18%), trips to the countryside and mountains (8%), cruises by boat (3%) ). The largest increase in reasons for vacation is recorded by short-term visits to cities, as much as 222% !. Cruises by boat are on the rise 78%, sun and sea 76%, tours 27%, rural and mountain trips 23%. TOURIST TRAFFIC IS GROWING AND THE COMMUNITY IS WEAK? In the MICE travel segment they are up 42%. 46% refers to conferences and seminars, 16% to congresses and conventions, 20% to business fairs and to incentive, incentive trips 18%. NIGHTS 72% of trips are aimed at vacations, 14% are business trips, 14% are visiting relatives and friends. Travel to other countries for vacations increased by 60%, for visits to relatives and friends by 59%, while business trips in terms of business deals decreased by 4%. South America recorded an increase of 87%, Asia and the Pacific 84%, North America 48%, Europe 45%, the Caribbean and Cent. America 32% of arrivals. Tourism is important for the EU because of its economic and employment potential and because of its great impact on society and the environment. During 2015, as many as one in ten companies in the European non-financial business economy belonged to the tourism sector. Approximately 2,4 million people were employed in these 12,7 million enterprises. Companies in industries with tourism-related activities employed 9,2% of all employees in the entire non-financial business economy, and 21,5% of persons were employed in the services sector. All these data are of great importance to us so that we can follow the world trends in tourism and according to the golden saying – “think globally and act locally.” Thus, one of the key factors on which the good performance of tourism development depends, has become a resident of a tourist destination. The biggest challenge is the way we will educate people well, direct them to tourist, entrepreneurial waters, teach them to live with tourism, but to preserve the original values of their culture. How to persuade young people to stay, work and thrive in tourism in their environment with a quality family life? How to ensure a good standard of tourism staff and how to encourage the development of responsible and sustainable tourism that benefits the local community? Croatia, as the last associate member of the EU, has become a starting point for exploring the surrounding countries in a package of weekly and multi-week trips. Such trips were also encouraged by the Adriatic-Ionian Initiative, launched 19 years ago, which brings together Italy, Slovenia, Croatia, Bosnia and Herzegovina, Montenegro, Serbia, Albania and Greece. On the platform of this initiative, cooperation projects financed from EU funds are created, and many of them rely on tourism through measures of rural development and cooperation in culture. The average number of overnight stays worldwide is 8. In North America it is 8,3, in South America 8,2, in Europe 8,2, and in Asia 7 overnight stays. The average number of overnight stays has been growing since 2015 when it was at 7,4. Hotels are mostly used for accommodation (60%), 15% of passengers stay with friends, and 25% of passengers use other types of commercial accommodation. Overnight stays in hotels increased by 59% in one year, but only in hotels of the highest and lowest category. 5% more passengers stay with friends and 72% more passengers choose all other types of commercial accommodation than a year earlier. So-called “homesharing” accommodation occupies only 6% of the market share. WE MUST NOT MAKE MISTAKES IN DEVELOPMENT What tourists expect when traveling to our region is authenticity. This feeling of “mild exoticism” “at the door of Western Europe” is a real challenge for travelers – explorers. Sometimes we make the mistake of “Europeanising” or “industrializing” our offer too much. Thus we lose the strongest trump cards of attraction. We must be as good as we are – in terms of authentic gastronomy, authentic architecture, authentic customs, costumes, products… Being authentic does not mean being backward, just as the introduction of Western European standards does not mean that we will be immediately valued as similar tourist destinations in Western Europe. Of course, the comfort of the accommodation, the cleanliness of the space, the kindness and dedication of the staff are not in question. These are “points” that need to be constantly improved. THE IMPORTANCE OF TOURISM FOR THE EUROPEAN UNION The kindness of the people in this area is as fascinating as the history. The warmth of the welcome with occasional travelers, visitors, tourists is incomparable with the cold-friendly, professional hospitality in Western Europe. Our people are our greatest strength and competitive advantage in the tourism market. The attitude of people, the host towards the traveler, the traveler remembers the most and the longest. This is an important fact that is hard to point out these days when people are leaving us for better business opportunities. However, although caterers and hoteliers manage to “import” workers from third countries, those who manage to keep domestic workers, at least in key positions, will be at an advantage. The reason is very simple. Travelers are curious, inquiring about many things related to the place, the region they are visiting. Good feedback strengthens the feeling of passenger satisfaction. Let us remember that travelers today have the role of journalists, editors, publishers of news that is spreading like wildfire through the expanses of social networks. LOCAL POPULATION “THE KEY TO SUCCESS” IN TOURISM The so-called “gold markets” with average travel costs of more than 2.000 euros were Kuwait, Saudi Arabia, Australia, Brazil and China. “Silver markets” with consumption per trip between 1.500 and 2.000 euros were the USA, India, Qatar, Japan and the Emirates. Europe still wants to remain the most visited tourist destination. Travel within Europe is growing as are arrivals in Europe. In addition to the large influx of tourists in the “tourist mecca”, the symbols of Europe such as Paris, London, Rome, Venice, Barcelona su are increasingly popular tours that include several countries. In recent years, touring has flourished in Croatia. Americans, Koreans, Chinese, Australians but also Swiss, Germans… want to get to know the most interesting natural and cultural sights of the countries they pass through. In this way, a very intensive and effective promotion of countries and destinations takes place. Each traveler creates and publishes personalized content from their trip and shares it via social media with hundreds of their friends who in turn share the most interesting posts with their friends and so on. Tourism organizations aim to implement models of development plans that have been adopted by the representative body of local self-government and agreed with neighboring municipalities and cities. Only after the acceptance of the new “tourist story” by the market, the private sector is involved in the sales process. But that’s a topic for one new article. What should guide us through progress is the desire to learn from the best in every segment of social and private entrepreneurship. Tourism is a key driver of the world economy These are data collected and processed by the IPK Institute, and presented at this year’s ITB Congress in Berlin. IPK conducts research continuously throughout the year for the following year. The survey is conducted using questionnaires in 60 countries around the world, on a sample of 500 respondents, in 000 languages. In Europe, the surveys are conducted in 55 countries with 33% market coverage, in the Americas in 99 countries with 13% market coverage, in Asia and the Middle East in 90 countries with 17% market coverage. Aircraft are the most used for travel (65%), while land and water transport participate with 35%. The growth of traffic was recorded by aircraft (+ 74%), ships (+ 72%), rented cars (+ 70%), railways (+ 4%), while bus transport recorded a minus of 7%. Last year, the first place in terms of the increase in arrivals was Turkey, which recorded a new 8,5 million arrivals, followed by the United States with an increase of 5,3 million, then Egypt 3,4 million, France 3,2 million, Greece 2,9 million , Italy 2,9 million, Thailand 2,8 million, Japan 2,6 million, Vietnam 2,6 million and Germany 2,6 million arrivals. Author: Nedo Pinezić, www.nedopinezic.com / Cover photo: Stanislava Borovac
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Helen M. Russell, of Wellington, died Wednesday, November 25, 2015 at her home in Wellington, Kansas at the age of 80.Following cremation, a private interment will be held at the Rye Cemetery in Rye, Colorado.To share a memory or leave condolences, please visit www.cornejodayfuneralhome.com.Arrangements are by Cornejo|Day Funeral Home & Crematory, Wellington, Kansas.