United Biscuits (UB) has launched a new convenience programme to help retailers grow their biscuit sales.The Better Biscuits, Better Business programme is supported with a new website, which offers retailers a five-step plan to help them develop sales.Launched at the National Convenience Show, held at the NEC in Birmingham (24-26 March 2014) the site is designed around UB’s ‘Baked to Build Your Business’ strapline.It contains retailer case studies, display ideas, and step-by-step advice on the best biscuits to stock, and how best to merchandise them.Hena Chandarana, trade communications controller at UBUK, said 2014 was a new dawn for UB.Chandarana said: “With research showing that shoppers spend less than 60 seconds at a fixture, easy navigation and impactful layout are everything. Our five-step Better Biscuits, Better Business programme on the new website offers independent retailers practical ways to grow their sales.” The strategy is supported by a multi-million-pound investment, and includes a new field sales team who will work with UK convenience retailers on UB’s five-step plan to a better biscuits business.According to UB, trials which implemented the five-step programme resulted in an average biscuits unit sales growth of 68%.While the business is currently focusing on driving distribution on existing core biscuit lines, Chandarana added it had “some exciting plans in the pipeline to drive future growth into the convenience channel”.
Virginia-based singer-songwriter Sarah White has released a new single with fellow Virginian and perennial chart-topper Dave Matthews. The tune, titled “Sweetheart”, debuted earlier this week via Billboard.“I found these lyrics in rough form in a notebook a long time ago — they are from a time where I was in a bad relationship with someone else but also with myself,” White told Billboard. “The song, the melody came very swiftly, the words finished themselves. It wasn’t something I mulled over. It happened in an instant.” Adds Matthews, “Sarah’s music kills me; beautifully from the ground up, no plastic.”“Sweetheart” was recorded for White’s forthcoming album High Flyer, which is due out on August 3rd. The tune finds White playing the guitar, bass, drums, pedal steel, and piano, with Matthews adding his vocals to the song. This week has been a big one for Matthews, who just reached the top of the Billboard 200 chart with the new Dave Matthews Band album, Come Tomorrow. The feat means Dave Matthews Band has now tied Led Zeppelin for the third-most No. 1 albums on the Billboard 200. Additionally, Matthews appeared on Late Night with Jimmy Fallon last night, where he covered Migos and Cardi B for a hilarious sketch.Sarah White feat. Dave Matthews – “Sweetheart”